Google: Brand Campaign
WE HELPED BUSINESSES PROMOTE THEMSELVES AS A SAFE SPACE
THE PROJECT
THE PROJECT
With 1 in 7 LGBTQ+ people experiencing discrimination in a shop or department store, there’s never been a more important time for businesses to show their support for the community.
As businesses opened their doors post-lockdown, and Google introducing the “LGBTQ+ Friendly” badge to Business Profiles – we were tasked with showing the impact a business can have when they open back up to everyone.
THE OUTCOME
Since launching, over 100,000 SMBs have activated the LGBTQ+ friendly attribute on their Profiles as well as some more recognisable names including Starbucks, Vodafone and some Swedish homeware store.
This feel-good project recieved a heartwarming response from industry media and went on to win The Drum Award for Best D&I Program/Initiative.
