WE HELPED BUSINESSES PROMOTE THEMSELVES AS A SAFE SPACE
The Project
The Project
With 1 in 7 LGBTQ+ people experiencing discrimination in a shop or department store, there’s never been a more important time for businesses to show their support for the community.
As businesses opened their doors post-lockdown, and Google introducing the “LGBTQ+ Friendly” badge to Business Profiles – we were tasked with showing the impact a business can have when they open back up to everyone.
![](https://freight.cargo.site/t/original/i/57efc56b37eef6eb076ef00fbd36f98693aac9d43c2669f3152b1d503c3f142c/Joe.jpeg)
![](https://freight.cargo.site/t/original/i/874432b75f9bb96c61274a8de7bc29d7e1311a648a38a10361297e9f948fae65/Orhan-Front.jpeg)
![](https://freight.cargo.site/t/original/i/603a47164da30af1654b8287281e5e076d5d6065da84f320c102494ec5b55da8/Florist-A-Cam---Selects.00_11_05_18.Still006.png)
![](https://freight.cargo.site/t/original/i/a41f67552ed86140f388ae974e07464f3775d302f0f042d39595513be9fd0044/TBB-1.jpeg)
The Outcome
Since launching, over 100,000 SMBs have activated the LGBTQ+ friendly attribute on their Profiles as well as some more recognisable names including Starbucks, Vodafone and some Swedish homeware store.
This feel-good project recieved a heartwarming response from industry media and went on to win The Drum Award for Best D&I Program/Initiative.