WE PUSHED GOOGLE SEARCH TO IT’S LIMITS
One day we were on the hunt for a “rolly sticky hairy grippy thingy”.
Miraculously, Google knew exactly what we were looking for, and even showed us where we could instantly buy it.
Armed with a lint roller, we started Googling more products we didn’t know the names of. Turns out it doesn’t matter if you’re lazy, loose, or horible at spelling – Google knew what we were after.
This formed the base of our campaign proposal: When there’s a million ways to search, why not reach them all with Google?
Our anthem film heroes fashion retailer Never Fully Dressed and their popular Lobster May Dress.
We had fun finding unique ways to search for the dress, and weirdly they all work. If you don’t believe us, try it for yourself. And buy the dress - it’s pairs well with a strawberry piña colada and some moules-frites.