WE PUT THE
SEA IN CHANGE
The Project
The Project
Even though we feel like Hurtigruten is the best name for a cruise line expedition company that takes you up close and personal to remote locations such as the Galapagos, they felt it was time for a rebrand.
As a result, HX Expeditions needed a hero film. And one we pitched for, won, and explored through the notion of ‘change’.
This involved deep diving into the rich Hurtigruten history (which originated from a postal service), as well as sourcing the optimum Norwegian VO that, ultimately, didn’t sound too Norwegian.
