FULLY-INTEGRATED FASHION SOLUTIONS
The Project
Early 2019, we decided to release a capsule inspired by the over-commercialisation of streetwear and its parallels within corporate culture.
![](https://freight.cargo.site/t/original/i/8e086522c58db74d28cd0210a272348695e0daf88a060e88eb96e218303b3844/JVL---Social-Post-5.png)
![](https://freight.cargo.site/t/original/i/b4ebcc4dfbef3190efb8adf1438dc58821e570ed82eee3f4b05066bf835378c9/JVL---Social-Post-gf.png)
![](https://freight.cargo.site/t/original/i/fb0d6e8165c4142f9380a6f6fece785378431e9d84a86e22b16516e7658aaeea/JVL---Social-Post-10.png)
The Outcome
With a little help from our pre-launch hype, we opened shop and sold out across the world in under a month.
We were then thrilled to recieve features from outlets such as Highsnobiety, as well as being donned by a number of influencers from Berlin to LA.