Nothing Tech: Phone (1) Brand Hype

WE DID SOMETHING
FOR NOTHING





THE PROJECT





After the success of the Ear (1) earphones, Nothing’s next product had Apple fans ready to commit adultery for the very first time. With the Phone (1) set to be released, we were tasked with teasing it to the world.



ere.





THE JOB AT HAND   





From teaching Carl Pei speech techniques, to developing design systems, and building 3D worlds, we successfully teased the tech world with a new smartphone set to change the industry as we know it.