WE DID SOMETHING
FOR NOTHING




The Project





After the success of the Ear (1) earphones, Nothing’s next product had Apple fans ready to commit adultery for the very first time. With the Phone (1) set to be released, we were tasked with teasing it to the world.









The Job at Hand








“Job” is an understatement. And “hand” was more like “hands, shoulders, knees, and toes”. This was an absolute monster of a project, which saw us leading pretty much everything.

From teaching Carl Pei speech techniques, to developing design systems and building 3D worlds, we successfully teased the tech world with a new smartphone set to change the industry as we know it.